MARKETING CONSULTING

We provide assessments of marketing plans and consult to provide outside the box services to enhance campaigns. This includes brainstorming sessions, video services, brand ambassadors, experiential marketing programs, and online services focused on CanadaFrom Vancouver, Victoria and Whistler in British Columbia, to Edmonton, Calgary and Banff in Alberta, to Toronto and the rest of the GTA, Niagara-on-the-Lake and Ottawa in Ontario, and Montreal and Mont Tremblant in Quebec, THEY have you covered!

EXPERIENTIAL MARKETING

CLIENTS EXPERIENCE YOUR BRAND


The concept of experiential marketing is to experience a brand in a real-world situation. This means engaging the audience in more of an immersive experience. Far beyond traditional media, it's a live experience. This includes setting a scene and establishing a mood that expresses the right message to emotionally connect with potential clients.


We can deliver an engagement that our creative team develops to utilize our people to create a real-world environment to interact with potential clients. Sometimes called Event, Engagement, Live, Participation or On-Ground Marketing, we encourage consumers to be part of the branding of your company. Their reactions help to create the future direction as this feedback is in a more pure state.


We can extend your resources without drawing upon your people. One of the big problems with conventions and marketing is that your people have other things to do. Your tech staff doesn't particularly want to be attend a marketing event. They have other things that they are working on, and you should want them to spend their time on what you hired them for. We can take the pressure off of your workers and allow you to market effectively.


We can utilize street teams, brand ambassadors, and campaigns creating public scenes to deliver your message though memorable viral moments. Integrating with an electronic campaign and video services can enhance this impact. Allow us to brainstorm to find the connectivities that can make all the difference!

OUR GREEN COMMITMENT While ultimately we serve our clients in the way that they require, we work hard to reduce the carbon footprint of any event. We recycle, utilize local talent when preferable, and look to leave places better than we found them. When we do travel, we take pains to reduce our impact on the environment.

green events

ENHANCE YOUR ONLINE PRESENCE
Creating the client experience allows for you to have greater control over the social media narrative and allow you to create an image that you want to represent your brand. We can coordinate that with your website and additional branding properties whlie integrating the campaign to reflect the vision you wish to be identified with.

food venue

WE COME TO YOU !
We come to whatever venue that you choose. This can include any conference or meeting space, area restaurant, hotel, convention hall or even someone's home. Often, this might be in the office, but could be in a more social setting. We want you comfortable for potential difficult conversations or suggestions that may be more or less outside the box.


THEY improv can provide for business consulting services with professoinal brainstorming sessions to generate ideas to help propel new ideas for our clients in Canada in The GTA (Toronto, Mississauga, Hamilton), the rest of the Golden Horseshoe (Niagara Falls, Niagara-on-the-Lake, and St. Catharines), the rest of Ontario (Ottawa, Waterloo Region, Windsor and London), Alberta (Banff, Medicine Hat, Calgary and Edmonton), British Columbia (Vancouver, North Van, West Vancouver, Richmond, Burnaby, Victoria, Kamloops, and Whistler), Quebec (Quebec City, Mont Tremblant, Gatineau, and Montreal), Saskatchewan, Manitoba, the Maritimes (Halifax in Nova Scotia, New Bruswick, Prince Edward Island, and Newfoundland and Labrador), and many other locations. Likewise, our professionals can travel for an additional fee to other parts of the country.

alberta

ALBERTA

With Banff as a major destination for corporate retreats, we can provide a wide range of services. We also serve Calgary and Edmonton.

british columbia

BRITISH COLUMBIA

Whistler is a major destination for corporate retreats and is within range of our Vancouver regional HQ. We also serve the rest of the area and Victoria.

manitoba

MANITOBA

We can help the companies and clients in Winnipeg as well as through the larger area as needed.

nova scotia

NOVA SCOTIA

We are proud to provide our programs from our regional HQ in Halifax. This allows for major consulting for local companies.

ontario

ONTARIO

Toronto is our regional HQ for Ontario, but we are proud to serve Niagara Falls, Mississauga, Ottawa, London and Windsor.

quebec

QUEBEC

While focused on our English-speaking clients, we provide our programs in Montreal, Quebec City and throughout the province. We serve the market with less providers.

CONTACT US FOR MORE INFORMATION

WHAT WE NEED TO KNOW

1

WHAT WOULD YOU LIKE TO CHANGE IN THE PEOPLE ATTENDING TO ACHIEVE YOUR SUCCESS? WHAT ARE YOUR GOALS? WHERE IS YOUR ROI COMING FROM AND WHAT KPIs WOULD YOU CONSIDER PROOF OF SUCCESS?

The first step is to determine your overall needs for the whole event as well as more specifically the part of your gathering that you would be hiring us for. This includes potential goals, desires and concerns for the organization. The more we know about what has already been decided can allow us to narrow the conversation to approaches that interest you the most. We will discuss with you different options to achieve the results you are looking for and how to see that success. Challenge us! We can then challenge your team to take their abilities to the next level!

2

WHAT ARE THE DETAILS? WHERE? WHEN? HOW MANY PEOPLE?

We need to know the city where the event will be as well as what kind of venue might be used. A date, or date range, for when you would like to have this and what time frame you are looking for will help to determine our commitment and availability. Knowing the size of your group, though that will likely just be an estimate, will allow us to choose appropriate options and have a better feel for the resources required.

3

DO YOU HAVE A BUDGET IN MIND?

If you know budget limitations, that can allow us to restrict the conversations to those options that will be within your financial constraints. This works in both directions. We don't want to overbuild and propose options that can't be done. Also, we don't want to provide less than we could realizing the resources that could be made available to better achieve your goals.

CONTACT US TO LEARN MORE

We want to hear from you. Call us at 866.219.4386 or email info@theyimprovcanada.com.

efficiency

EFFICIENCY

Looking into production processes, paperwork and internal communications, we look to identify the bottlenecks and improve the efficiency of the workforce along with the methods of supervision. The more efficient a work group, the better the profitability.

structure

STRUCTURE

Analyzing the corporate structure of your organization, we look to reduce duplication and find ways to improve processes. This is not always about efficiency or speed of operation. It's about corporate culture. This is usually more about enhancing productivity and quality as well as fighting silo mentality.

diversity

DIVERSITY

We can identify shortcomings in diversity hiring and advancement. We can help to change corporate culture and create methods for enticing minority applications for employment. This is to create more of an inclusive work environment.

safety

SAFETY

We assess potential areas of safety concerns that may exist in facilities, equipment, industry specific, employee limitations and procedures. We can meet with staff in a neutral and safe environment to bring up issues. We can also teach assertiveness to help employees to address concerns in the moment.

personality assessments

PERSONALITY ASSESSMENTS

We use a variety of assessment techniques, with or without employee participation, to determine strengths and weaknesses. This can be used to assess people as to their best functions or to identify areas that need improvement. We can then make recommendations based on your goals.

marketing

MARKETING

We have a suite of programs to help with marketing efforts. With Video Production, Brainstorming Sessions, Brand Ambassador Programs, Experiential Marketing and Online Marketing, we can help take your marketing plan to the next level to meet your customers in favorable conditions.

testimonial

Marketing is not meant to be done with a rifle. It is meant to be a shotgun to broaden the exposure to a larger audience!

Some of Our Clients

We have worked with over half of the Fortune 500. These are just a few of our high-profile clients that have improved their ability to do business by utilizing THEY improv.